Captain Oats

About Captain Oats

Founded in the early 1960s, Malaysian biscuit manufacturer Chew Choo Han ventured into the manufacturing of oats. Thus, Federal Oats Mills was born-setting the trend by offering and creating awareness of this healthy food choice.

Its flagship brand, Captain Oats is now marketed in S.E.Asia, Greater China, South Asia, the Middle East and Africa. The brand successfully cements its credibility among international buyers and consumers and continue to establish Captain Oats as a household brand globally.

Corporate Identity / Brand Visual System

Advertising / Creative Design


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