Lexology : Brand Investment Is The Biggest Hurdle For Malaysia SMEs

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Brand Investment Is The Biggest Hurdle For Malaysia SMEs

Brand investment is the biggest hurdle for Malaysia SMEs – A new survey report from BIZSPHERE Brand & Marketing Group has revealed that brand investment is the number one concern and challenge for SMEs operating in Malaysia. The survey found that 53% of respondents voted “insufficient funds for brand and marketing” as the top internal challenge; 52% also voted “high cost in brand communication” as the leading external challenge. The report also found that SMEs are increasingly turning to digital communications to spread and promote their brands. (TA)

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