KUALA LUMPUR, April 3: Maybank and Bizsphere Brand and Marketing Group have jointly organized a four-day exclusive workshop to provide the small and medium enterprise (SMEs) with in-depth knowledge on how to gain competitive advantages in running and growing their business in difficult times.
Themed ”Imparting Best Brand and Business Practices into Your Organization”. The workshop was held on a weekly basis in March.
The workshop was attended by top Maybank SME customer. Malaysian Productivity Corporation (MPC), the Ministry of Plantation Industries and Commodities programme members and Malaysia External Trade Development Corporation (MATRADE) GoEx Programme members.
Bizsphere Managing Consultant, Yap Keng Teck said. “Many SMEsknown the importance of leverageing branding and the need to be more efficient in operation but just do not know where to start and how to justify their case to their management.
“As such, Maybank and Bizsphere decided to collaborate to give greater insight to the SMEs,” he said in a statement today.
“In this workshop series, we go in-depth in providing statistics, processes templates, case studies to give the SMEs a much cleaner idea to start them off,” he added.
Participants were engaged with 14 topics facilitated by industry experts from MPC, MATRADE, Seek Asia and seven Bizsphere SMEs.
Over 20 SMEs registered for the workshop which was attended by more than 30 participants.