Trade fairs and exhibitions are the key channels to introduce and promote exporters’ products and services to potential buyers. Many exporters are aware of this but how many are doing it right? For most exporters, preparation for participation in trade fairs has always been to focus on the exhibition days alone while some don’t even bother to prepare.
Thus, the end result is likely a dismal outing – fewer visitors, low or no sales and worse still, pointing fingers on trade fair organizers for the poor visitor traffic. Below are some preparatory measures that can be considered by a potential exhibitor:
This is the most important phase. It sets the direction for a participant during the event proper.
This is only the starting point for many exporters.
Interactive: A 3m x 3m exhibition booth by Inspidea, a local cartoon animation company during an exhibition in Europe. The concept is inspiring – visual (simple & attractive); sound (LCD TV display); smell (pop corn); and crowd engagement (games & gift of a mechanical dragon fly).