According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create a desired perception in someone else’s mind.”

 

WHY NATIONAL MARK OF MALAYSIA BRAND MATTERS?
Believe it or not, recognition simply affects perception. We live in a competitive world where the key to your business success relies upon your successful branding. Brand recognition is one of the most essential tools for successful brand building; it has been proven effective in getting customers to recognize and remember your brand.
Here comes the good news for all the SMEs in Malaysia! Introducing you the National Mark of Malaysia Brand—— a certification scheme that depicts, the quality, excellence and distinction of products and services of Malaysian companies. With the National Mark of Malaysia Brand certification, SMEs can now create more than just a positive brand perception for their products/services. Qualified SMEs will be able to enjoy lucrative benefits in terms of…

✓ Privileged Media Coverage;
✓ Facilitate companies’ access to on-going local and international trade promotion and A&P activities by Ministries & Agencies;
✓ Invitation to specific training / programmes organized by SME Corp. Malaysia and its partners;
✓ SMEs may even enjoy certain grant benefits in relation to expenses relating to marketing, advertising, promotional materials, certifications and more!

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REFERENCES
[1] Official Website of SME Corp Malaysia: National Mark of Malaysian Brand
[2] The Official Portal Of Malaysia External Trade Development Corporation: National Mark – Malaysian Brands
[3] Forbes: The Top 7 Characteristics Of Successful Brands, Jayson DeMers

 

April 17, 2018
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BEHIND EVERY SUCCESSFUL BRAND: RECOGNITION & AWARDS

According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. […]
April 4, 2018
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GO-EX: DESIGN YOUR OWN SUCCESSFUL EXPORT JOURNEY

The critical challenges often faced by export ready companies or high potential exporting companies on new market entry caused by high upfront costs and lack of […]
March 1, 2018
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Bank Negara Says RM3.3b Funds Still Available For SMEs

Kuala Lumpur, 23 June 2016 – The 20th National SME Development Council (NSDC) Meeting, chaired by Prime Minister Dato' Sri Mohd Najib Tun Haji Abdul Razak today was briefed on the latest economic developments and its impact on SMEs.
February 27, 2018
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BFM Podcast : Brand Investment Is SMEs Greatest Challenge To Bring Their Brand To The Next Level

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